Virwat Posted April 11 Share Posted April 11 Ellies closing down. Goodbye Ellies – former JSE darling to be liquidated – Daily Investor TheMac, system32 and AndrewJdc 3 Quote Link to comment Share on other sites More sharing options...
GreenFields Posted April 11 Share Posted April 11 If the renewables boom of the last year or two couldn't save them, then I guess nothing would. Quote Link to comment Share on other sites More sharing options...
Bobster. Posted April 11 Share Posted April 11 (edited) They started getting more competition. Think of those red see-thru plugs with surge protection in them. The market for them surged (sorry), and other companies saw the opportunity and climbed on the bandwagon. ACDC, for one, are now bringing in a competing product that offers the same protection (though not the all the diagnostic stuff which just confuses the likes of me) at a lower price. Extension cords same thing. Just about anything Ellies were selling, there is now a competing product from another company. Edited April 11 by Bobster. "but" changed to "and" Quote Link to comment Share on other sites More sharing options...
TheMac Posted April 11 Share Posted April 11 (edited) @Bobster. In other words the company was started by a visionary but the usual board-of-career "suites" could not see past stock price, quarter targets, KPIs and probably politics. Very sad indeed. Edited April 11 by TheMac hilt_ctn and WannabeSolarSparky 2 Quote Link to comment Share on other sites More sharing options...
Bobster. Posted April 12 Share Posted April 12 Seems that Ellies Holdings is being wound up, but Ellies Electronics may yet live on https://mybroadband.co.za/news/business/532191-ellies-holdings-is-dead-long-live-ellies-electronics.html Virwat 1 Quote Link to comment Share on other sites More sharing options...
Bobster. Posted April 17 Share Posted April 17 An interesting opinion about Ellies here I agree with the headlines. Ellies was just something you found on shelves at retail outlets. They could have done a better job of building brand awareness, of differentiating themselves. They seemed to prefer piggy backing on other brands (Builders, Checkers/Shoprite). Maybe it was too easy for them for too long a time. The article makes another valud point: This is a sad story. A lot of people lost jobs at a time when unemployment is already at record levels. To quote Bruce Springsteen: "those jobs are going, boys, and they ain't coming back." Quote Link to comment Share on other sites More sharing options...
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